Google Adwords PPC Advertising
While it is important to have good website SEO and active website content in order to maximise organic visibility, the most successful marketing campaigns use a mix of organic content and paid advertising across multiple channels.
One of the most important channels online is Google, as this is often the place where many people start their search when looking for a new product or service. Advertising on Google means being seen by customers at the very moment that they’re searching on Google for the things you offer.
Search ads appear next to Google search results when people look for products and services you offer. And, you only pay when people click to visit your website or call your business.
Campaigns can target specific demographics and display multiple ad combinations. These ads are triggered when a user enters a keyword or phrase into the Google search bar.
Adwords is the cloud based software platform which allows the set up and management of Google advertising.
Abstract Turtle can provide full set-up and ongoing management of Google Adwords (PPC) advertising campaigns.
£360 – Adwords set up (one time fee per campaign)
£156 – Minimum media spend per month*
£30% – Monthly Adwords Management fee is set at 30% of monthly media spend
*This represents the minimum monthly spend for Google Adwords (PPC) advertising with Google in order to receive Google technical support. However, there is no upper limit to how much budget can be placed on advertising (media spend with Google). It is recommended that you run your campaign for at least 6 months in order to see benefits.
Google Analytics is an analytics tool which helps measure website traffic.
This is important because for most companies, your website serves as a hub for all of your digital traffic. Any marketing campaigns across social media or google or even traditional campaign across TV, Radio and print most likely results in potential customers visiting your website for more information or to purchase goods.
As your website is the central hub of your digital presence, measuring traffic flow here is the best way to give you an overview of the effectiveness of all the campaigns you have running.
Abstract Turtle provide Google Analytics management and reporting as part of the website management service.